Database Paper - 658 Words

Whatis.com (2004) defines a database as a collection of information that is organized so that it can easily be accessed, managed, and updated. In my current job at Wellco Tank Trucks, Inc., we do not use any type of databases in the daily operations of our business. My only job that involved regular use of a database was at Chilcutt Direct Marketing (CDM) in Oklahoma City, Oklahoma. From February 2003 to June 2004, I was an Account Executive of Brokerage at CDM. CDM is a direct marketing company that manages and brokers customer mailing lists for companies across the United States. The company uses an operating system called AS/400. AS/400 is setup with a database included. The database is customizable to fit the specific needs†¦show more content†¦By searching through the database using the target customer information, I could narrow the field of possible lists from 40,000 to less than fifty. From there, I would research each of the lists further to find the best pos sible customer lists for Bass Pro Shops to send Christmas catalogs to. Each employee at Chilcutt Direct Marketing spends an average of five hours per day actively using the Marketing Information Network database. MIN definitely made our jobs at CDM easier but the database would be much more beneficial to the company if a few changes were made. First, there have been several updates released for the AS/400 operating system that CDM uses but they are still using the original version. If they would update their operating system, they would find that the program would be more user-friendly and would be much more dependable. The other improvement that needs I suggest is in the consistency of functions within the database. For example, if you are in the order entry screen, the F1 function key is the command for field exit, the F4 key is for deleting and F5 updates the screen. In the order shipment screen, F1 is the command for delete, F4 is update, and F5 is field exit. This makes it very difficult to use and very easy to make mistakes. Over the years, other mailing list databases have come on the market to compete with MarketingShow MoreRelatedDatabase Normalization and Logical Process Concept Paper1403 Words   |  6 PagesDatabase Normalization and Logical Process Concept paper This short paper will explain with a simple example the process and the need of normalization in the most of the business databases. Complete proposal break down (Timeline phases, Financial phases) will be submitted per management request. Overview At first any database should be designed with the end user in mind. Logical database design, also referred to as the logical model, is the process of arranging data into logical, organized groupsRead MoreRelational Database Concepts and Applications: Research Paper669 Words   |  3 Pagesï » ¿ Research Paper University of Maryland University College CMIS 320 6381 Relational Database Concepts and Applications Professor Kevin W†¦.. By Bob Bobson March 7, 2014 Introduction In order to successfully transition from our current paper and email based equipment request method to a completely paperless online system, we must build and implement a relational database. A relational database will allow us to store, filter, make changes to, and shareRead MoreTerm Paper of Database Management System1590 Words   |  7 PagesTERM PAPER OF DATABASE MANAGEMENT SYSTEM Topic: Railway reservation system for Indian railways Submitted To:- Submitted By:- Mr. Dinesh Kumar Rohit Kapoor B.Tech CSE Section- C1701 Roll NoRead MoreFleet Truck Maintainenace Database Paper914 Words   |  4 PagesMaintainenace Database Paper Its mind numbing to reflect the amount of technical change that has taken place in only a short period of time. In this current age, innovation has opened doors to a wide capacity for data collection and management. An example is the amount of business use with Microsoft Access. Businesses have gained from Access’s technical capabilities by using it to offer a wide range of ways to add value and efficient to any facility. Today we use Access databases to organize theRead MoreComing Into English By Ray Bradbury875 Words   |  4 Pagesschools’ database just do not use google, ever. It does not, nor will it ever, provide more accurate sources than the one that the school provides. Not only use your schools’ online database but also use the library. Print sources are just as good of a source to use as scholarly journals or any articles found in the database. It also could be the missing key to writing one of the best research papers. The grades of my essays improve d as I learned the secrets of writing. My very first paper (the narrativeRead MoreCritical Narrative And Story Telling Style897 Words   |  4 Pagesthese styles correctly and efficiently. I learned an array of new things with every paper and project we participated in. Our first project was a critical narrative styled paper. Personally when it comes to writing, I prefer the critical narrative and story telling style because I enjoy putting my creative mind to work. It is easier for me to write down exactly what I am thinking, rather than writing research papers with sources to go off of. So, I extremely enjoyed the first project. The main elementRead MoreLearning English For A Long Time949 Words   |  4 Pagesciting documentaries, free-writing and more important I am able to find out and correct all of the errors in my papers. Before this class, it was a tough challenge for me to express my ideas in English, especially when English is my second language. Difficulty starting an essay is always my biggest problem. This is because I don’t write much and I rarely write a draft for my papers. For example, whenever I received a topic, I always started to think how should I begin the opening, then I startedRead MoreSemester in English 102994 Words   |  4 Pagesthrough the semester we moved from the Change Project to the Public Argument. I was able to look back at how one essay was developed into multiple essays. The type of paper I was writing determined how I was able to persuade my audience. The audience of the papers changed throughout the semester making the way I developed my paper also changed. In one essay I used the sources to persuade the readers towards agreeing with me. In the other essay I used my own words and thoughts to grab the reader’sRead More The Paperless Office and Paperl ess Society Will Never Happen1648 Words   |  7 Pagesof the personal computer, futurists and computer proponents envisioned the arrival of the â€Å"paperless office†. They predicted that in the near future, virtually all paper consumed in offices would be replaced by electronic, computer based mediums. Office workers, who before the advent of the computer relied entirely on typewriters, paper filing systems, and printed documents, could now create, store, and share information using computers. There would be no need to print out documents, because theyRead MoreMy Day Of High School886 Words   |  4 Pagesable to express myself on paper. Thirteen years of English class (twelve excluding kindergarten) and in one year I finally learned comma placement, how to competently write a paper, and how to use databases which are a college staple. This portfolio is full of papers I have written using the knowledge attained throughout the course. All of the papers in this portfolio a re from ENG 112 as it is the second semester. Although I thoroughly enjoyed writing some of the papers in first semester, I believe

Homosexual Parenting - 1084 Words

Group Paper: Intro: In the 21st century, we are seeing more and more changes in the family structure in our society; single parenting, unmarried parents, and an even newer trend--gay parenting. If homosexuals become parents, what does this information mean to their children? Children learn through watching their parents, so it’s clear that the character of the parent will be reflected in some part on their child. This common knowledge is exactly what sparks the debate about effects of gay parenting on children. If children are being raised by parents without traditional gender roles, the children themselves will challenge the ideals of the stereotypical family. Research has proven that the sexual orientation of the parents does not†¦show more content†¦The best parents are those in a stable place in their lives where they can always put their child first. The toll on the child’s life can continue outside of the home as well. A study from Cambridge University found that children of gay parents feel different than everyone else at a young age and feel uncomfortable answering questions about their parents. They have fears of being bullied about their parents, and children who had been bullied reported the school didn’t often do much to help them. (Guasp 5) Young children are already submitted to bullying and teasing at school, and those with gay parents may feel subjected to more bullying which would affect a child’s social abilities and self-confidence. This issue is not one that the child can change, and with every new school or group, more questions would have to be answered. B.A. Robinson writes for the Ontario Consultants of Religious Tolerance that many disagree with same-sex parenting because they believe children profit by having a male and female influence in their childhood, since men and women think and ac t differently. The laws of nature have made a child be born to a man and woman for a reason. At home, a child should be exposed to a traditional father and mother to better understand gender relations in society, and their own future role as a man or woman.Show MoreRelatedGay or Lesbian Parenting and the Psychological Effects on Their Adoptive Children890 Words   |  4 Pagesthousands of children who are in foster care and need a home with a family who will love and care for them. Families lead by same-sex couples are viewed as â€Å"non-traditional households† and these parents raise their children in very much the same ways as heterosexual parents. These children grow with their adoptive families and if their parents have a stable relationship with each other and with their adoptive children, and have great support systems, then it should not be difficult for those children to thriveRead More The Debate over Gay Parenting Essay1166 Words   |  5 PagesOver the last seve ral decades, gay rights have been a growing topic in the public and in the court rooms. Recently, the debate about gays having the right or ability to parent has become a hot topic, due to the expanding gay community. There are typically two stances taken on the topic of gay parenting: it’s wrong and should be illegal or it’s normal and should be legal. While the norms, stereotypes and debates about gay parenting have varied over the years, today there seems to be a positive consensusRead More A Study on Gay Parenting Essay1090 Words   |  5 Pagesa sensitive subject in society for a long time, and in recent years, it has sparked both support and controversy in areas such as legalizing gay and lesbian marriage and various other matters that have arisen surrounding the movement towards equality of treatment and integration into society. One of these matters that has garnered attention is gay parenting. With some states now allowing same-sex marriage or unions, the nex t step being taken is starting a family. There has been wide speculation intoRead MoreThe Issue Of Same Sex Parenting1153 Words   |  5 PagesPaper Same-Sex Parenting ​Homosexuality has been a sensitive subject in this society for generations; it has been repelled against and condemned because it is considered to be sin-natured to certain traditions and religions. In the past several years, gay rights have been a controversial topic in many areas of the public and court rooms. More recently, the debate about gays having the right or ability to parent has become an increasingly popular topic, especially with same-sex marriage being legalizedRead MoreEssay on The Battle for Homosexual Adoption1696 Words   |  7 Pagesfostered out. At least they have a chance of learning the proper values† (Sanchez). Such a mindset betrays Talton’s ignorance of children raised in same-sex households. The blame does not solely fall on him though; many people in the world today are in the dark about whether or not to allow gay and lesbian parents to adopt children. Many research studies conclude that children are not adversely affected in any way from growing up in homosexual households; however, the fight for same-sex parents to beRead MoreEssay on Same-Sex Parenting and Child Development1110 Words   |  5 PagesSame-Sex Parenting In the last ten years, many established gay men and lesbians have been increasingly undertaking parenthood through donor insemination, surrogacy, or fostering and adoption (McCann, 2005). Thus, a new type of family formation in American society has been generated. Due to the formation of same-sex households, gay and lesbian parenting is no longer a concept. This type of parenting has become a reality which society as a whole is struggling to accept (McCann, 2005). In 2010Read More Social and Legal Obstacles of Gay and Lesbian Parenting Essay1677 Words   |  7 PagesSocial and Legal Obstacles of Gay and Lesbian Parenting In the last decade there has been a rise in the number of lesbians and gay men forming their own families. Many do this through adoption, foster care, artificial insemination, and other means. Today, researchers have estimated that the number of children living with one gay or lesbian parent is six to fourteen million. Some have described this current period as a lesbian and gay â€Å"baby boom†. However, lesbian and gay parents face many social andRead More Gay Child Rearing Essay1656 Words   |  7 PagesThe sexuality and development of children with gay parents must be most affected by the rearing of the gay parents. Does having gay parents affect a child’s mental health and growth? Can education and socialization be decreased with the presence of gay parents? How could it be possible that children are not affected by having two parents of the same sex? Doesn’t this cause some gender confusion for the child? How can a child develop properly without the experi ence of both a male and female role modelRead MoreThe Sexual Orientation Of Parents Essay1707 Words   |  7 Pagesto the development of children with parents who identify as gay and lesbian. The authors focused on the analysis of previous research findings, comparing the outcomes of the children from heterosexual single-mothers and homosexual parents, particularly lesbian mothers. These studies explored the relationship between homophobia, the sexual orientation of the parents and the outcome of the child; in addition to the influence on sexual preferences and well-being of the children. A critical finding fromRead MoreDecline of the Traditional American Family: Homosexual Parents1246 Words   |  5 PagesAmerican Family: Homosexual Parents The conception that lesbians and gay men may be parents is frequently perceived in today s society as impossible or immoral. Gay men and lesbians are often viewed as excluded from having children because sexual reproduction is related to men and women couples only. My approach to this uniquely controversial topic of gay parenting will be that of attempting to analyze the pro side. Gays and lesbians are human too and who is to say that they don t deserve equal

Natural Connection Between The Two - 1415 Words

Imagine you want some tea, so you put a kettle of water on the stove. You turn on the gas, and shortly after, the water boils. In looking at what just happened, can you say that turning on the gas caused the water to boil? Or instead, would you say that there were two events – gas going on, and water boiling – but there is no real connection between the two? This dilemma plagued Hume throughout his life, and Section VII of his Enquiry Concerning Human Understanding deals exclusively with the subject of necessary connection and causality. Typically, the tradition of causality – saying A causes B – has been held as such: A is prior to B; A and B are contiguous (close in time and space); A and B are constantly conjoined; and A and B are necessarily connected. Hume took issue with this last condition – to say that would be to say that A has the power to produce B, therefore stating a causal necessity. Hume instead endeavored to eliminate this fourth con dition, and reduce it to the first three, and constant conjunction. Hume’s central thought is that all we get to find out about the world is regularity, one thing following another, and one thing following another again, and so we conjure up beliefs about what causes what – through constant conjunction. Helen Beebee, a professor of philosophy at the University of Birmingham, says Hume was trying to do away with the â€Å"the thought that we can know a priori just by reflecting on concept, just by reflecting on the nature of ideas,Show MoreRelatedLaw And Morality From The View Of Natural Law Theorists And Legal Positivists Essay1514 Words   |  7 PagesLaw and morality can be defined by the interpretation of the individual who is referring to it. If the natural law theorists interpret the connection between law and morality a certain way then legal positivists will interpret it another way. So this means that they will never have the exact same view, it could be slig htly similar but never the same. Every philosopher, no matter if they are a natural law theorist or a legal positivist theorist they will think what they want to believe because they haveRead MoreThe Believability Of Dietary Negotiation914 Words   |  4 PagesThe potential connections amongst diet and behavior are not yet plainly settled. Regardless of the possibility that a reasonable extensive hypothesis is deficient with regards to, a few discoveries do offer a few pieces of information on the believability of dietary negotiations. In 2012 Dutch Ministry of Justice inspected the connection between great nourishment and reserved conduct among jail prisoners. Where they found the connection about eating regimen and conduct. Bernard Geschs explorationRead MoreEmersons Relationship Between Man And Nature1155 Words   |  5 PagesIn his famous essay, Nature, Emerson, an American transcendentalist writer, illustrates a vivid image of the connection between nature and man. Emerson’s language focuses heavily on the reader’s own role of interpreting new meanings and new ways of viewing the world. Throughout his essay, he makes various points to which he states that man and nature are fundamental to comprehend the other. He speaks to the reader directly as a common man and reminds us that nature is accessible all across the universeRead MoreHumes and Anscombes View on Causation1227 Words   |  5 Pagesregularity theory in two ways: (1) â€Å"we may define a cause to be an object, followed by another, and where all the objects similar to the first are followed by objects similar to the second† (2) â€Å"if the first object had not been, the second never had existed.† Hume defines causation in terms of natural necessity and explains natural necessity as follows: of two events, if event A and always event B, then there is a â€Å"natural relation† or a â€Å"natural association† between the two; this is the kind ofRead More Poes Fall of The House of Usher Essay: Beyond Empiricism and Transcendentalism1482 Words   |  6 PagesBeyond Empiricism and Transcendentalism in House of Usher      Ã‚   When Edgar Allan Poe wrote The Fall of the House of Usher, two factors greatly influenced his writing. A first influence was John Lockes idea of Empiricism, which was the idea that all knowledge was gained by experiences, exclusively through the senses. A second vital influence was Transcendentalism, which was a reaction to Empiricism.   While John Locke believed that reality or truth was constituted by the material world andRead MoreThe Wellfleet Whale By Stanley Kunitz Essay1743 Words   |  7 Pagescommunity as well as have many poems published under the eco-poetry genre. One poem that will be examined today holds many of the elements eco-poets found important in eco-poems. The poem, The Wellfleet Whale, by Stanley Kunitz, prompts issues on the natural world in general and concerns on methods to help specific wildlife creatures. Stanley Kunitz wrote The Wellfleet Whale as a respond to the horrific events that proceeded in the Wellfleet Harbor. The poem offers some sugg estions to avoid a similarRead MoreSynaptic Connections817 Words   |  4 PagesThe weakening of synaptic connections is not the only mechanism involved in transience, there is also evidence that complete synaptic elimination either through shrinkage or loss of spines can be responsible for a portion of natural forgetting. This relationship between synaptic elimination and natural forgetting has been observed in the nematode C. elegans. In C. elegans associative learning induces synapse growth at a specific neuron. However, after a few hours the modified synapse shrinks andRead More Pointless Violence in the Movie (Film), Natural Born Killers566 Words   |  3 PagesPointless Violence in the Movie (Film), Natural Born Killers Daily, the public is bombarded with violence, not only on television, but also in other media, such as newspapers and tabloids. Natural Born Killers, a prime example of violence in the media, is a movie about two lovers, Mickey and Mallory Knox, who go on a killing spree across the Southwest. The movie takes a satirical look at how the media romanticizes violent crimes. Natural Born Killers has sparked a lot of controversy, as seenRead MoreSustainability Of Human Want : Atlantic Seals932 Words   |  4 Pagesover the rights of animals. and two, Glavin gives a poor transition from point A to point B. The whole point of sustainability is to ensure that people can exercise the rights and accept the responsibilities that come with sustainability harvesting natural resources. (Glavin 27) With this point, he connects it to boycotting which should be stopped. He argues that boycotting should be ‘for not against seal hunts. It goes against the living embodiment of natural resources that humans have the rightRead MoreNature vs. Society: Wordsworths Romantic Poetry1646 Words   |  7 PagesNature Vs. Society: Wordsworth’s Romantic Poetry Over time, poetry has changed and evolved in its sense of the word nature. In its beginnings the idea of nature or natural was seen as negative and evil. However, in more recent times due to the era of Romanticism, nature in poetry is viewed in a positive and even beautiful light. William Wordsworth was a poet who wrote his poetry with a romantic attitude. Furthermore Wordsworth wrote specifically the poems â€Å"We Are Seven† (WAS) and â€Å"Three Years

Child Sexual Abuse in the Catholic Church Essay - 1044 Words

In over a period of years, an increasing amount of attention has been shed to the problem of child sexual abuse in the church. While churches, and other facilities which care for children, have had their experience of this problem, most attention has been brought to the abuse in the Catholic Church. Around the world, case after case has been seen in the press of clergy and members of religious orders being charged with sex offenses against children. Some of these cases go back decades. The issue has certainly brought attention around the world. The reason why, is the question that ponders in everyone mind. The John Jay College of Criminal Justice found that 4% of all priests who had served in the US from 1950 to 2002 had†¦show more content†¦The issue of opportunity is a major factor in the sex offenses in Churches. In churches, opportunities for abuse are in activities such as taking children home after an activity or youth group, giving individual attention to a child, and being alone with children in summer camps. These opportunities allow priests to be alone with children without other adults being suspicious or concerned. Another factor in explaining the opportunity for abuse is the power and influence that clergy have. Since in the church, priests or ministers are influential in defining what is right and wrong, they may have the power to show abusive behavior as normal. Children are in a position that church workers can use their authority within the church to persuade a child to comply with sexual acts (Farrell Taylor 2000). When authority is misused in this way it adds trauma to the abuse. The betrayal of trust involved is enormous, and for some victims it causes the difficulty to trust authority again. As awareness towards the problem of child sexual abuse has increased, the opportunity for abuse has decreased and the consequences has increased. Prof. Des Cahill (2012b) states: â€Å"So it is important to ask: why has there been a decline in clerical child sex abuse since the 1980s...? To me there are eight reasons for the decline: the social visibility given to the issue since about 1983; the better child protection mechanisms that we have in place; the greater vigilance of Catholic parentsShow MoreRelatedChild Sexual Abuse Scandal in the Catholic Church1319 Words   |  5 Pages the child sexual abuse scandal has rocked the Roman Catholic Church and parishes across the United States. In the last few years, it has even creeped overseas and now constitutes the greatest moral crisis that has faced the Church in more than a century. While the Church has promised and instituted reforms, the damage has been major to its reputation. The case represents a case study in values-driven management and in effective organizational communications. Analysis Catholic sex abuse casesRead MoreEssay The Horror of Child Sexual Abuse and the Catholic Church.2230 Words   |  9 PagesThe Horror of Child Sexual Abuse and the Catholic Church. Early Sunday morning, people shuffle in through the mahogany doors as the smell of Frankincense and Myrrh tickle the nose. Rays of sunlight beam through the stained glass windows, making rainbow images on the red velvet carpet. What sounds like the voices of angels singing praise to the lord harmoniously circulates in the air. A mighty voice roars from the altar, â€Å"Now, let us bow our heads in prayer.† This is a majestic place where oneRead MorePedophile Priest Scandal Essay580 Words   |  3 PagesScandal In 2002 the Catholic Church was rocked with scandalous reports of Priests sexually molesting young children and particularly boys. The scandal is the result of numerous investigations, allegations, arrests, trials, convictions and imprisonment of Catholic Priests. It became largely reported that once trusted and respected Catholic Priests were pedophiles. The Diagnostic and Statistical Manual of Mental Disorders (DSM) categorizes pedophilia as a mental disorder if the sexual fantasies or urgesRead MoreRecurring Issues Of The Roman Catholic Church1228 Words   |  5 PagesIN THE ROMAN CATHOLIC CHURCH, ORTHODOXY AND PROTESTANTISM The most important recurring issues in the study of the history of Christianity during our time period is sexual abuse amongst the Catholic Clergy and abortion, the killing of a living entity, as it is a sin against God according to biblical doctrine. Many believe that sexual abuse happening in the Catholic Church, is directly related to celibacy. The Churches restriction on priests that directs them to abstain from sexual relations. ThisRead MoreThe American Youth Soccer Organization898 Words   |  4 Pagesthe Child Protection Act. So when time came for our church in Washington to create a children’s ministry program, I was able to help the church in implementing these Acts into its policies. We never called the news and spouted off that we were the first to do such as another church attempted to do, because we did these things to protect the Children and our volunteers. The other church that had done similar did so just to attract new member into its ranks. Another problem with today’s church isRead MoreSex Abuse And The Catholic Church773 Words   |  4 Pagessex scandals. As a result, sexual misconduct is a major issue in the churches today. Child molestation within the churches reeks of priests being caught-up in lust and unmistakably is a real sign that the brotherhood lacks guidance of the profound reality of the LORD’S sexual identity. Notably, in these past several decades, an enormous amount of priests, along with various other ‘proclaimed’ Christians, predominantly waver with uncertainty, puzzled why they have sexual desires and totally unawareRead MoreThe Legal Repercussions Of Child Abuse1112 Words   |  5 PagesChild abuse. A term that most of us believe to be aware of, but one ought to wonder, are we really aware of it? how one recognises child abuse ?, What are the legal repercussions of child abuse ? How common is it in countries less developed? Is it common in the United States? Does it inte rvene with â€Å"old style† parenting? What entities provide such information? Well before answering any of this question is imperative to acknowledge the very basic of such topic. The webpage Childabuse.org (a governmentalRead MorePedophilia1365 Words   |  6 Pagesthat this disorder deserves attention, and there are very negative stigmas associated. California Congresswoman Jackie Speier, Democrat, wants to federalize a state law to protect pedophiles. In October 2013, the top cleric in Poland’s Roman Catholic Church said parents share blame for certain cases of pedophilia. Recently, Iranian legislature approved a law that will allow girls under the age of 13 to marry as long as the permission of her father is granted. This research paper will examine theRead MoreChristianity and Islam Essay948 Words   |  4 Pagesgreat moral and ethical conflicts including, homosexual rights, and sexual abuse. Roman Catholics are the largest faith group within Christianity. In recent years, more cases on child sexual abuse perpetrated by priests are being discovered. The scandals have had a substantial impact on the integrity of church leaders. Many of these c ases pertain to molestations committed years ago that were muted by the Church at that time. The Church has been continuously targeted by the media because instead of prosecutingRead MoreEssay about Celibacy1237 Words   |  5 Pagescelibacy; however it is not the same concept. Chastity is an abstention from sexual intercourse, but Celibacy is the state of being unmarried after taking a religious vow. Although Priests also have to be chaste the intention of Celibacy is without being married, they will be chaste. This religious practice started a long time ago. Since 1139, when canon law stated that ordination and matrimony are mutually exclusive, Roman Catholic Priests have been required to make a commitment to celibacy. However,

Case Analysis of Hong Kong Disneyland free essay sample

The park was the first American park in Chinese territory. Hong Kong was a prime tourist destination for a large number of people from the mainland. Disney focused on people from mainland, the local residents and international tourists. The culture of Hong Kong differs from the mainland and the local residents were infamous for their low patience and different tastes for entertainment. Since it’s opening, the park has been in news regarding the operational problems associated with it. The issues with Disneyland were primarily due to Operations, Marketing and Finance. Based on their previous experiences, Disney left no stone unturned to ensure flawless operations but in spite of that there were some operational issues that tarnished the Disney brand after its opening. Overall Disney failed to gauge the Chinese market and provide a park that was unique in nature and different from the other parks in the region. Service Concept Hong Kong Disneyland was expected to serve 5. 6 million visitors for its first year. To facilitate thousands of visitors to park, like other Disney parks, Hong Kong Disneyland adopted service factory concept, to take the advantage of its scale and employ less expensive unskilled workers to provide low customization service. As the park ran with line flow process, the operation was highly efficient with the costs greatly reduced. To differentiate tself from other theme parks, Disneyland kept its distinctive competence while building park in Hong Kong, those include cartoon characters, theme park structure/ attractions, efficient operation of theme parks, customer service value and so on. They are the unique capabilities that Disney possesses, allowing it to gain advantage over the competition. Hong Kong and China mainland were perceived to be the major tourist markets for the new park. Learnt from the failure in Euro Disneyland, Disney paid attention to observe Chinese culture. It planned park in Hong Kong through careful consultation from a local feng shui master; the costumes of Disney characters were modified to suit Chinese tastes; it offered various Asian foods besides American burger to make visitors from all over the world feel at home; in addition, the park had trilingual staff speaking English, Mandarin and Cantonese. Overall, Disney was willing to change the peripheral of its service to adapt to Hong Kong. Issues and Recommendations Hong Kong Disney land got lukewarm response since its opening. The attendance rate just could not reach a satisfactory level. A lot of issues have been identified. These service related issues according are analyzed with operations strategic decisions P(I)CQW 1. Process issue As service factory concept was used by Hong Kong Disneyland, generally the park provides a standard service at less flexibility with low cost labors. However, to be a order winner, the park has to differentiate itself from other theme parks. Customized service should be provided. Disney should turn its service to mass customization so as to satisfy different group of customers. Hong Kong Disneyland should consider adding environment and sustainable operations to its process. One way is to adopt ISO 14000 standards. It not only helps to solve the problem like fireworks pollution and human rights complaint but also provides Disney social advantages and financial benefit. 2. Quality issue Hong Kong is known for its fast life where people were infamous for their impatience. This was a tough challenge for Disney’s form operations point of view since this meant that any sort of operational issues were unacceptable. Like during the Park preview, the management had to apologize for the arrogant attitude of its American staff. Disney University should customize its trainings to provide quality service towards Asia customers. Meanwhile, more quality control should be introduced to improve service quality. 3. Capacity issue The actual number of visitors per year never hit the expected number. However, sometimes the park still got too crowded and had to prevent visitors from coming in. During Chinese New Year in Feb 2006, hundreds of people with valid 6-month ticket could not enter the park. It led to chaos and further eroded Hong Kong Disney’s image. Generally this is due to poor capacity planning. Disney tried to boost attendance rate, but neglect its peak capacity. It should smooth demand relative to available park capacity. 4. Workforce issue Employees complained the unfair and inhuman treatment from the management. The 5000 frontline â€Å"case members† had to wear heavy costumes and worked long shifts of 11 to 13 hours per day under a chaotic shift system. Yet they had to accept the unfair salary calculation compare to that of US Disney parks. The management should reconsider frontline staff welfare and try to boost staff morale. Under Service Profit Chain, satisfied and loyal employees are far more productive thus to generate more service value to customers. Customer satisfaction drives customer loyalty. And loyalty is the key determinant of company’s profitability 5. Other issues Location Location is one of the key determinants of business success. Unfortunately, Hong Kong Disney’s direct competitor – Ocean Park, has a much better strategic location – it locates conveniently at the central of Hong Kong Ireland, easier to access to populations. To counter this weak perspective, Hong Kong Disneyland should offer 1-way free Mass Transit Railway service (approximate 5% of ticket price) for the visitors during weekdays (capacity planning). Public Relation The public relation of Hong Kong Disney was proved to be a nightmare. Public criticism never stopped ever since its construction – environmental problems, human rights issue, violating laws, arrogant American staff and so on. These criticisms could negatively impact attendance, foil the reasonable attempts to solve the problems of the park, and it could make it difficult to obtain financing for future expansion. Hong Kong Disney should abandon its American pride and be modest to fit into Chinese culture. Conclusion Disney is a services organization and by its very virtue the services provided are intangible. In such a organization customer dissatisfaction is the biggest worry since any sort of issues will pass through the word of mouth and Disney could soon lose out more faster than it has earlier anticipated. In the short run Disney should focus on service recovery approaches by regularly collecting the customer feedback and focusing on the operational issues highlighted through the survey. A more effective strategy would be to turn customers and employees into stakeholders by getting a sense of belongingness with the park. People are the biggest assets of a service organization and Disney should look after the well being of its employees. Disney should use a differentiation strategy in the Chinese market along with that Disney should aim at providing an entertainment with education. That can be: setup a Disney school to teach kids drawing, dancing or stage performance. This will be a strong selling point as Chinese parents often focused enormous attention on their children’s education. It is aware that the sugary world Disney offered might be a little out of step with children. At the planning of Hong Kong Disneyland, the park featured four themed â€Å"lands† that mirrored those of Disneyland in Anaheim. The attractions mainly targeted families and kids, and only a few for Teens Adults. Now days, children are more sophisticated and independent. More attractions for Teens Adults should be built. Disney should work towards reviving and expanding the park; Government should inject more capital into the project and allocate more land to make the park bigger and less crowded. Disney should aim for unique attractions which are only available in Hong Kong. This is to counter the competitiveness of its future competitor Shang Hai Disneyland which is four times bigger. A part of the additional capital should be used to make the operations more effective and drive the ticket prices down.

Plan of Launching a New App

Question: Explain aboutbusiness plan of launching a new app namely Grab-a-Nurse. Answer: This report discusses about a new business idea or business plan of launching a new app namely Grab-a-Nurse. During this report, a detailed analysis is made on the industry as well as target market of the company. Along with that, the report also analyzes and evaluates the business plan in respect to the financial and technical feasibility. However, at the end of the report, an overall conclusion is provided based on the findings of the study. Elements of self-analysis The success of a business depends on the ideology and vision of the entrepreneurs. The behavior of the entrepreneur towards its customers, employees, suppliers, management and other stakeholders decides whether the business will sustain not (Bryman and Bell 2015). According to the entrepreneur behavior theory, there are three types of requirements for the human capital and those are venture specific human capital, general human capital and entrepreneurship specific human capital. Status of these three types of human capital in respect to the entrepreneur of this new business is stated below: Elements Levels Venture specific human capital Knowledge and skills in the specific business area. High Skill of motivating others Moderate General human capital Educational background High Managerial capacity High Entrepreneurship specific human capital Entrepreneurial capacity Moderate Attitude towards business High Product / service The new business idea of Grab-a-Nurse is basically a service that will be provided to the sick people those will require the nursing service by Tech Nursing, a new nursing service provider in Singapore. This will be actually an application that the people can install in their mobile or Smartphones. All types of nursing services like, change of dressing or some in-home care will be available through this application. Description of the proposed venture The proposed venture of Tech Nursing will be first launched in Singapore. This indicates that the facility of Grab-a-Nurse app will be available to the people of Singapore in the very beginning. The main influencer behind this new idea of business includes time and cost savings of the sick people. The business will be a partnership business and the entrepreneurs have planned to make aware the people in Singapore about this new app through social media and mobile marketing. As the idea of this app is much unique and helpful to the people, it is expected that the application will grab the attention of the people. The installation charge of the product will be less because the target customer of the business will be the people of all social classes. The mission, vision and objectives of the business will be as under: Objectives: Grab the attention of 90% people in Singapore within the first 12 months after launching the business. Earn minimum 10% profit to run the business successfully. Make the application easily available in the market. Buying intension survey In order to know the scope of the business in the current market, the entrepreneurs of Tech Nursing have conducted a survey with the 90 people in Singapore. The findings of the survey are stated in the appendix. As per the survey with the people in Singapore, most of the participants belong to the age groups between 30 to 40 years and more than 40 years. Most of them are comfortable with technology and they are very much willing to avail the service like Grab-a-Nurse. Target Market Market research: In order to know the future prospect of the business, it is very important to conduct a market research (Hair et al. 2015). With the help of the market research, the entrepreneurs of Tech Nursing will know the actual demand of the people in Singapore. For this particular business of Grab-a-Nurse app, the entrepreneurs have used the 4Ps tool of marketing. The entrepreneurs found out the followings: 4Ps Findings Product In the market of Singapore, most of the people are technology friendly and so the demand for any new application is high. However, the product or app must be easily accessible and fast to serve in any urgent situation. Price The people in Singapore are ready to pay a standard amount of money in order to get quality service at their homes (Peroni et al. 2016). However, in order to provide the facility to the middle and lower social classes of people, the price level must be within affordable standard. Place As the service is application oriented, it will be better to make the application available in Google Play store, App Store and Microsoft Store. Promotion Most of the people in Singapore use the social networking sites. Therefore, it will be feasible enough if the promotion of Grab-a-Nurse is one through social networking sites. At the same time, the company needs to give television advertisement in order make older people aware about the product Therefore, from the above analysis, it can be said that there is a good scope for the app Grab-a-Nurse. As the service or application is related to human health, there is more chance to catch the market effectively. However, the price must be affordable to all social classes and proper channels must be chosen to aware the people of all age groups. Industry analysis: Industry analysis is one of the most important tasks needed to be done before entering into a new market (Zhou and Liu 2015). In case of the new application Grab-a-Nurse of Tech Nursing, the industry analysis can be done with the help of the Porters Five Forces analysis. The analysis is shown below: Five Forces Findings Industry Rivalry As the new app Grab-a-Nurse will be made in order to provide nursing services, the business is under the nursing industry of Singapore. However, as the service will be available just through a mobile application, this will be unique and in Singapore this kind of services is not widely available (DeMartino and Barbato 2015). On the other side, there are many good organizations available in Singapore which provides better services at lower cost. Therefore, from these points of views, it can be said the industry rivalry will be moderate. Threat of new entrants The threat of new entrants in this similar type of business is low because it is still not guaranteed that this will be successful (Schlaegel et al. 2015). So, for first three to five years the threat of new entrants will be low. However, if the business gets success then more organizations may come to similar business and then this threat may increase. Threat of substitute product The threat of substitute product will be high because there are many hospitals and nursing homes available in Singapore that provide better services at an affordable price range. At the same time, they also provide services on time. Bargaining power of suppliers Bargaining power of the suppliers will be low because there are many nurses available in Singapore who are ready to provide such services to the people. Bargaining power of the buyers The bargaining power of the customer will be moderate because this service is related to the health and the prices of such services are generally fixed. However, as there are some poor people, the companies sometimes need to lower the price. Therefore, the bargaining power of the customers will be moderate. Therefore, from this five forces analysis, it can be said that the industry situation is good for the new business. However, the new venture needs to maintain the time and price factors in order to get a good market share. At the same time, the new venture needs to maintain the service quality also. Technical feasibility analysis As the new business of Grab-a-Nurse is an application based business, the technical feasibility analysis is most important. Presently, there are many types of new applications available to the people in Singapore that help the people in solving their problems within a minimum time (Yaacob et al. 2016). However, in case of nursing service related application, the company must have a strong network through which it can make the application available to all the people in Singapore. Software is the primary factor of this business. As per the plan of the partners or entrepreneurs of Tech Nursing, the company will choose the operating systems of Android, Windows and IOS. On the other side, if the technical feasibility is analyzed in respect to the external market, then it can be identified that the above-mentioned software are easily available in the market. On the other side, the main required device is a mobile phone or Smartphone, which is also widely available in the market. Therefore, from the technical ground, the business will be feasible. Financial feasibility analysis As per the planning of the entrepreneurs of Grab-a-Nursing, 70% of the initial capital will be arranged by the entrepreneurs and 30% will be gathered by taking long-term bank loan at 10% interest per annum. The company has also decided that the initial investment will be same as the initial total cost of the company. However, the budgeted cost, profit and revenue of the company for initial three years are shown below: Particulars Amount (in $) (1st year) Amount (in $) (2nd year) Amount (in $) (3rd year) Revenue 10000 13900 14700 Cost of goods sold 6300 3100 3900 Gross profit 3700 10800 10800 Expenses for software maintenance 300 300 300 Salaries to the nurses 1000 1000 1400 Fees to the software developer 270 270 270 Distribution and advertisement expenses 410 680 710 Operating income 1720 8550 8120 Interest payment (10% on 1890) 189 189 189 Profit before tax 1531 8361 7931 Tax payment (30%) 459.3 2508.3 2379.3 Net profit 1071.7 5852.7 5551.7 Workings: Calculation of loan amount = 6300 * 30% From the above table, it can be said that in the second year the net profit of the company is expected to be highest. This is because in the first year, the initial cost of preparing the application is high, due to which the cost of goods sold will be higher, which is not applicable for the second and third years. However, as the company has a plan to increase the number of nurses in the third year for providing more services, the cost for paying the salaries will be higher and due to which the profit will decrease. Scenario versions There are many situations that may change the overall scenario of the new business. Here some of these situations are mentioned below: What if the existing hospitals and nursing homes pay more salary to the nurses? The availability of the nurses will reduce and the company will face difficulties in providing services on time. What if new company with quicker application comes in to the market? The popularity of Grab-a-Nurse will reduce and the customer base and revenue will also reduce. What if the company fails to recover the initial investment? The budgeted revenue of the company will decrease to the extent to which it will be suitable for the internal funds. Scalability The scalability of a new business can be identified with the help of three factors and those are entrepreneur base, owners capabilities and comprehensiveness of the business plan (Chua and Bedford 2015). In case of this new business, the entrepreneur base is strong because the partners of the business have enough financial backup and they have good knowledge of software and application. On the other side, the owners of the business have good motivational and managerial capacities to run a business and the business is new and with unique concept, the future of it is bright. Conclusion In this business plan, it has been identified that Grab-a-Nurse has a strong market opportunity, which it can use to earn more revenue. On the other side, business is also technically feasible. 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